Pizza Hut in the Industry
Writing a blog is a lot like fishing. Some people do it all the time and
never catch anything while others catch everything. I started blogging in 2011;
however, I rarely write a blog. Until I decided to write one for my
professional communications strategies class. This blog is going to be about
Pizza Hut Company which I chose for my final project promotional plan in this
class.
Hamburgers might still be number one America’s food, but Pizza is
definitely number two. You hardly can find someone who passes a week without
even having a pizza once. Considering that pizza has become such a cultural
touchstone from coast to coast, it is no surprise that U.S. pizza restaurant
sales grew a little bit over the past year even as the economy continued to
drag. With that been said, Pizza Hut is still the biggest pizza player, with
14.79 % of the U.S. market in 2014, according to CHD Expert and Technomic. This is not surprising, Pizza Hut has always
been doing an excellent job when it comes to the marketing. They always done it
in remarkably ways. Understanding Pizza Hut's strategy and how they applied it,
as well as the challenges and how they dealt with them assure for any business
in the same industry the success.
Store Counts and Sales Figures
Store Counts and Sales Figures
It is easy to say that the
industry of pizza restaurant has come through the full grown of its life. So
many cities and towns reached the highest limit of pizza restaurants that
people who live there can be able to support. Now, new pizza restaurants have
had harder opportunity to open new restaurants. Also, harder opportunity to get
into the business. Having said that, pizza sales in the States still rose over
the past year, reaching $38,524,732,336 by the year ending September 30, 2014,
according to data from CHD Expert. Meanwhile, total pizza restaurants count in
the United State raise up by nearly to 4% in the 2014, and the plurality of
that increase has come from independent restaurants.
History of Pizza Hut:
Pizza Hut was founded in 1958 by two
brothers, Dan and Frank Carney in Wichita, Kansas. They were advised to open a
pizza parlor by their friend. They had agreed with their friend idea that it
could prove successful. To start a business they had to borrow $600 from their
mother. It was the start of the biggest pizza name in the world. The whole
history of Pizza Hut has been done through invention; however, Pizza Hut's
history actually took off with integration into the Pepsi Company.
Dan and Frank Carney open the first Pizza
Hut restaurant.
1958-1968
Pizza Hut
commenced operations in 1958. Its first logo was its former mascot, Pete,
holding the words Pizza and Hut.
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